Online Adobe Illustrator CC training for fashion designers

Jo Hugheseducation and training

Illustrator 4 Fashion

Adobe Illustrator has long been the de facto application for the design department in fashion retailers and brands, used to produce visualisations of designs. However for new designers, and even seasoned designers that are used to more traditional mediums of design communication i.e. pen and paper, the learning curve of Adobe Illustrator can be steep. The scope of the program … Read More

Styleicona: how the selfie will help fashion retailers bring products to market

Jo Hughesmobile apps


It wasn’t going to be long before someone commercialised the “selfie” for retail. A newly launched app from Styleicona has done exactly that. The basic premise behind the app is consumers are able to get real time feedback on their purchases or potential purchases (think quick selfies from the changing rooms) from an online community of users, helping them make … Read More

Alive Shoes: create your own shoe brand, no start up costs

Jo HugheseCommerce, innovation

Alive Shoes

Yes you read the title correctly. Imagine being able to design and sell shoes through your own brand, with no start up costs. Well that’s exactly what new start up Alive Shoes is offering budding designers out there. In a model similar to drop-shipping, Alive Shoes provides a powerful design platform for you to design your own shoes, customise your … Read More

Iconeme: mannequins that talk to your smartphone

Jo HugheseCommerce, innovation, mobile apps

VM Beacon

The fashion and retail landscape has long been omni-channel, with clear distinctions between each channel. However that is now changing and the channel lines are blurring thanks to a revolutionary new technology, VMBeacon. VMBeacon brings together the traditional retail store and online retailing with interactive shop window mannequins that communicate directly to passing smartphones via the Iconeme app, allowing the … Read More

Holodeck: the future of sampling?

Jo Hughesinnovation

Octane Render

One of the downsides of a global supply chain is the challenges it presents during the sampling process. The resulting miscommunication from trying to collaborate over disparate locations often leads to costly errors, and shipping multiple physical samples often from one continent to another adds weeks to the overall lead time. For years fashion technology providers have been trying to … Read More

The influence: read, share & shop

Jo HugheseCommerce

The Infuence

With the explosion of celebrity culture in the 21st century, retailers, brands and consumers alike have long looked to celebrities for style inspiration. Nowadays you are just as likely to see an actress or singer featured in a fashion editorial as a model and if you can get Kate Middleton to don one of your frocks, well that’s a sartorial … Read More