Yes you read the title correctly. Imagine being able to design and sell shoes through your own brand, with no start up costs. Well that’s exactly what new start up Alive Shoes is offering budding designers out there. In a model similar to drop-shipping, Alive Shoes provides a powerful design platform for you to design your own shoes, customise your … Read More
Iconeme: mannequins that talk to your smartphone
The fashion and retail landscape has long been omni-channel, with clear distinctions between each channel. However that is now changing and the channel lines are blurring thanks to a revolutionary new technology, VMBeacon. VMBeacon brings together the traditional retail store and online retailing with interactive shop window mannequins that communicate directly to passing smartphones via the Iconeme app, allowing the … Read More
The influence: read, share & shop
With the explosion of celebrity culture in the 21st century, retailers, brands and consumers alike have long looked to celebrities for style inspiration. Nowadays you are just as likely to see an actress or singer featured in a fashion editorial as a model and if you can get Kate Middleton to don one of your frocks, well that’s a sartorial … Read More