About Apparel Thing
Here at Apparel Thing we very much like a spot of fashion, though a stripe or a polka dot will also suffice. Contradictorily, we also happen to be closet geeks, which is not a particularly common phenomenon.
Having found many online resources dedicated either to fashion and apparel or to technology, there are few we’ve found that combine the two and even fewer that do so in a way that is, how shall we put it delicately, informative and honest but also entertaining. After all – not so delicate way coming up – reading unadulterated sales-spin disguised as unbiased reviews or regurgitated press releases drier than (insert something rude of your choice here), is not particularly useful to man nor beast unless, particularly where the latter is concerned, you perhaps need a cure for insomnia.
Now that we’ve been in the game and on the ground for many years, we think we know the ins and outs of the fashion and apparel business pretty darn well and have a spanking good idea of the tools and technology; a) that exist, b) that work and c) that don’t, aimed at helping said businesses to ‘get products to market’. We haven’t promised not to use buzz words yet, so we thought we’d get a couple in before we do – will try harder not to in the future.
We’re also always on the look-out for shiny new tools and technology, which we promise not to keep to ourselves but will share with you here on Apparel Thing. From enterprise solutions, right down to handy mobile apps for fashion designers; from what to look for in a new solution to from-the-front-line pitfalls to avoid during implementation, we’ve got the low down, the dirty and the giddy-up. Over the next few months we’ll also be introducing an innovative range of services aimed at lifting the fog for those who are buying and implementing, giving a push out of the mud for those who are selling, and shining a light on the path for those lurking round the edges.
If it’s fashion and technology; it’s an Apparel Thing.