Iconeme: mannequins that talk to your smartphone

Jo HugheseCommerce, innovation, mobile apps

VM Beacon

The fashion and retail landscape has long been omni-channel, with clear distinctions between each channel. However that is now changing and the channel lines are blurring thanks to a revolutionary new technology, VMBeacon. VMBeacon brings together the traditional retail store and online retailing with interactive shop window mannequins that communicate directly to passing smartphones via the Iconeme app, allowing the … Read More

The influence: read, share & shop

Jo HugheseCommerce

The Infuence

With the explosion of celebrity culture in the 21st century, retailers, brands and consumers alike have long looked to celebrities for style inspiration. Nowadays you are just as likely to see an actress or singer featured in a fashion editorial as a model and if you can get Kate Middleton to don one of your frocks, well that’s a sartorial … Read More